2022 State of Christian Retailing

8 Reasons Why Sales Soared

Drawing on data reported to ParableConnect by over 220 U.S. Christian bookstores, analysis of $84 million in sales and almost 2.3 million consumer receipts, as well as national survey results, this report reveals the leading insights from 2022.

REPORT INCLUDES:

Analysis of year-end sales
Comparisons of bestsellers across channels
Leading trends in product categories
Trends in retail needs and marketing activity
Shifts in retailer outlook

“Same-store sales growth (‘21 vs ‘19) was stronger than we’ve seen in over a decade. Contrary to what many might expect, Christian retailers are faring even better than they were pre-pandemic.
Drawing on their purpose-driven drive and resilient resourcefulness, we hear their rally cry and agree, ‘This is our time’.

— GREG SQUIRES, PRESIDENT, THE PARABLE GROUP