Hi there! We’re Parable Group.

At The Parable Group, we're not just marketers; we're trailblazers in the world of data-driven Christian marketing. Since 1985, we've been at the forefront of reshaping Christian marketing. Over the years, we've been privileged to support thousands of Christian brands, retailers, authors, ministries, and non-profits in their missions.

 

Our two distinct brands—Parable Digital (serving Christian Brands & Ministries) and Parable Retail (serving Christian Retailers) — provide an extensive range of services spanning digital and print marketing, creative design, audience engagement, and data analysis and tracking. At our core, we specialize in crafting personalized solutions that drive measurable results.

 

WE‘RE HERE TO HELP YOU ACHIEVE YOUR GOALS.

Our team is at your service

Digital Marketing
Strategists

Retail Marketing
Strategists

Creatives &
Graphic Designers

Email Marketing
Experts

Writers
& Content Experts

Website Developers

Analysts &
Number-Crunchers

Customer Support
Specialists

Meet the Leadership team

And now, here are some fun facts about us! 

  • We boast an impressive 8.5 years average tenure

  • We challenge ourselves and each other to be better.

  • We love family; big and small, selected and extended. 

  • We love living on the Central Coast of California. 

  • We are diverse in our ages and even some beliefs. 

  • Laughter accompanies every meeting. 

  • We take our lunch break seriously.

  • We prefer blue jeans over dress pants; however, we do look good in a suit. 

  • We live to serve!

  • We ask for input and respect opinions. 

  • The team at Starbucks knows our names. 

  • We are overly excitable about getting results. 

  • We embrace ideas, even the crazy ones!  

  • We don’t wear just any old pair of shoes. 

  • We get goosebumps when a concept is
    beginning to come to life.

Mission + Values

COLLABORATIVE RELATIONSHIPS
We unite people, serving with a spirit of humble joy.

PURPOSEFUL INNOVATION
It's our passion to continually test and try new things.

REMARKABLE RESULTS
We craft performance marketing that yields share-worthy outcomes.

FLOURISHING LIVES
We champion redemptive marketing and the spirit of service.

Caring & Giving

We're not just about business; we're about making a difference. Through our "Parable Gives Back” initiative, we contribute 1% of our profits and 1% of our time to charitable causes. It's our way of giving back to our local community and spreading love to those in need.

Here are some of the charities and causes we've had the privilege of supporting:

SLO Food Bank
Fighting hunger and food insecurity in San Luis Obispo County.

Operation Christmas Child
Bringing joy to children worldwide during the holiday season.

Firstfruits Farm SLO
Nourishing our local community through agriculture and goodwill.

Love SLO
A city-wide day of service, uniting volunteers to transform our community.

SLO Parks & Recreation Enhancing the well-being of our community through recreational opportunities.

Cards for a Cause
Sharing messages of hope and encouragement when they're needed most.