Privacy Policy

Last updated: August 21, 2020

The Parable Group, Inc. and its Affiliates (“Parable” or “We”) know that you care about how the information we receive from you is used and shared, and we take your privacy seriously. This Privacy Policy describes Parable’s privacy practices in relation to information that we collect through websites operated by us or by one of our Affiliates from which you are accessing this Privacy Policy (collectively, the “Domains”), through software applications (collectively, the “Apps”) installed on your computer or other device, through our social media pages (collectively, the “Social Media Pages”), as well as through email messages that we send to you that link to this Privacy Policy (collectively, including the Domains, Apps, and the Social Media Pages, the “Sites”). “You” or a “user” refers to any individual who visits or otherwise uses the Sites. By using the Sites, you are accepting and agreeing to the practices outlined in this Privacy Policy.

CONSENT TO PRIVACY POLICY

By providing personal information through any means you are consenting to our use of such information, subject to applicable laws, and agreeing to the terms of this Privacy Policy.

TYPES OF INFORMATION COLLECTED:

Personal Information. “Personal Information” is information that identifies you as an individual or relates to an identifiable individual, including: name, title, organization name, job function and role, expertise, postal address, telephone number, or email address. If you submit any Personal Information relating to other people to us or to our service providers in connection with the Sites, you represent that you have the authority to do so and to permit us to use the information in accordance with this Privacy Policy.
Non-Personal Information. “Non-Personal Information” is any information that does not reveal your specific identity or does not directly relate to an identifiable individual. This might include, for instance, browser and device information; web browsing activity, app usage, and other information collected through cookies, pixel tags, and other technologies; location data; demographic information and other information provided by you about you or your organization; transaction and download information; or aggregated information. We use this information to facilitate our operation of the Sites and for other purposes described below.
IP Address. Your “IP Address” is a number that is automatically assigned to the computer connection that you are using by your Internet Service Provider (ISP). An IP Address may be identified and logged automatically in log files whenever you access the Sites, along with the time of the visit and the page(s) that you visited. Collecting IP Addresses is standard practice and is done automatically by many websites, applications and other services. Parable uses IP Addresses to calculate usage levels of the Sites, help diagnose problems, administer the Sites, and monitor the regions from which you navigate to Parable’s Sites.

PERSONAL INFORMATION – COLLECTION METHODS:

Through activity on the Sites: We may collect Personal Information through the Sites, e.g., when you sign up for an offer, take a survey, contact us, subscribe to an email newsletter, download content (e.g. free eBooks), share content, click a link, or register to use our Sites.
Offline activity: We may collect Personal Information from you offline, such as during phone calls with sales representatives, or when you contact customer service.
Through you: Parable may collect information such as your location or your preferred means of communication when you voluntarily provide it. Unless combined with Personal Information, this information does not personally identify you or any other user of the Sites. Note that there is no legal obligation for you to provide us with personal information and any information collected by us will be provided by you at your own will and with your consent.
From other sources: To enhance our ability to provide relevant marketing, offers, and services to you, we may obtain Personal Information about you from other sources such as joint marketing partners, social media platforms, as well as from other third parties.

NON-PERSONAL INFORMATION – COLLECTION METHODS:

Through your browser or device: Certain information and behavior is collected by most browsers or automatically through your device, such as your computer type (Windows or Macintosh), screen resolution, time-zone, operating system name and version, device manufacturer and model, language, Internet browser type and version, mouse and touch events, keypresses, referring URLs, pages visited, activity dates and times, and the names(s) of the Parable or Affiliate Sites you are using.
Through cookies, image beacons, and other similar technologies: Cookies and other similar technologies may be used to collect Non-Personal Information. We may use third parties to serve advertisements on other websites that may be of interest to you, based on information collected about your use of our Sites and other websites, apps, and emails. To do so, these companies may place or recognize a unique cookie on your browser (including the use of pixel tags and web beacons). We collect information about where advertisements are viewed and what ads may have been clicked. At this time Parable does not recognize automated browser signals regarding tracking mechanisms, which may include ‘do not track’ instructions.
Google Analytics: Google Analytics is a web analytics service provided by Google Inc. (“Google”). Google Analytics uses cookies and similar technologies to analyze how users use the Domains. The information generated about Domain usage (including your IP address) is transmitted to Google in the U.S. We use this information to evaluate visitors’ use of the Sites, compile statistical reports on Domain activity, and provide other services related to the Site and Internet use. We use Google Analytics’ third-party audience data such as age, gender, and interests to better understand User behavior and better target advertising to your interests and preferences. Google may also collect information about Domain visitors’ use of other websites. See the “What Choices Do I Have” section below for more information about Google Analytics including opt-out instructions.
By aggregating information: Aggregated Personal Information does not personally identify you or any other user of the Sites (for example, we may aggregate Personal Information to calculate the percentage of our users who click on an ad).
From other sources: Your Personal Information and Non-Personal Information may be enhanced with data that does not personally identify you from data enhancement services.

HOW DOES PARABLE USE PERSONAL INFORMATION?

To respond to your inquiries and fulfill your requests, such as to send you newsletters and e-books.
To send administrative information to you, for example, to confirm requests or subscription expiration.
To communicate with you and provide you with related customer service.
To send you marketing communications, including via email in compliance with applicable laws, that we believe may be of interest to you.
To personalize your experience on the Sites by presenting products, offers, and content tailored to you.
For our business purposes, such as data analysis, audits, fraud monitoring and prevention, developing new products, data enhancement, generating marketing leads, improving or modifying our Sites and services, identifying usage trends, determining the effectiveness of our promotional campaigns and operating and expanding our business activities.
As we believe to be necessary or appropriate: (a) under applicable law, including laws outside your country of residence; (b) to comply with legal process; (c) to respond to requests from public and government authorities including public and government authorities outside your country of residence; (d) to enforce our terms and conditions; (e) to protect our operations or those of any of our Affiliates; (f) to protect our rights, privacy, safety or property, and/or that of our Affiliates, you or others; and (g) to allow us to pursue available remedies or limit the damages that we may sustain.
Please note that, when providing personal information to Parable, you are agreeing to receive future communications from Parable, its Affiliates, or both.

HOW WILL PARABLE SHARE PERSONAL INFORMATION IT RECEIVES?

Information about our users is an integral part of our business. We only share your Personal Information as described in this Privacy Policy.

With consent: We may share Personal Information with Affiliates and other service providers with your consent. You may give consent via online methods such a check-box agreement or registration page. Sometimes consent may be implicit such as when other Affiliates are mentioned on a form requesting Personal Information. In addition, implicit consent is given when requesting a digital or physical item when we need to disclose your email or shipping address to a third-party for fulfillment.
Service providers: We may disclose your Personal Information to a third-party to perform services on our behalf or for your benefit. These third-parties have their own privacy policies and we are satisfied that they meet our requirements. Support service providers such as data verification/correction/enhancement services, physical catalog printing and mailing services, e-mail service providers, and lead generation services may need information about you to perform their functions. Files and databases with your Personal Information may be generated and transferred to service providers for the duration such corresponding service is required.
Parable Social Media Pages: Personal Information may also be disclosed by you through the Sites, chat, and profile pages to which you are able to post information and materials. This information may appear in public ways, such as through search engines or other publicly available platforms, and may be “crawled” or searched by third parties. Please do not post any information that you do not want to reveal to the public at large.
Business transfers: In some cases, we may buy or sell assets or businesses. In these types of transactions, user information is typically one of the business assets that is transferred. Parable may disclose Personal Information to a third-party in the event of any reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock (including in connection with any bankruptcy or similar proceedings).
Protection of Parable and others: We may release Personal Information when we believe that release is necessary or appropriate (a) under applicable law, including laws outside your country of residence; (b) to comply with legal process; (c) to respond to requests from public and government authorities including public and government authorities outside your country of residence; (d) to enforce or apply our conditions of use and other agreements; (e) to protect our operations or those of any of our Affiliates; (f) to allow us to pursue available remedies or limit the damages that we may sustain; and (g) to protect the rights, privacy, property, or safety of Parable, our employees, our Affiliates, our users, or any other person or entity. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.

HOW DOES PARABLE USE AND DISCLOSE NON-PERSONAL INFORMATION?

We may use and disclose Non-Personal Information for any purpose, except where we are required to do otherwise under applicable law. If we are required to treat Non-Personal Information as Personal Information under applicable law, then we may use it for all the purposes for which we use and disclose Personal Information.
In some instances, we may combine Non-Personal Information with Personal Information (such as combining your name with your geographical location). If we do, we will treat the combined information as Personal Information for as long as it is combined.

HOW DOES PARABLE SECURE PERSONAL INFORMATION ABOUT ME?

We have implemented organizational, technical, and administrative measures to protect Personal Information within our organization, including security controls to prevent unauthorized access to our systems.
While we take reasonable steps to secure your Personal Information from loss, misuse, interference and unauthorized access, modification and disclosure, you should be aware no security procedures or protocols are ever guaranteed to be 100 percent secure from intrusion or hacking, and there is therefore always some risk assumed by sharing Personal Information online.
If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of your account has been compromised), please immediately notify us in accordance with the “Questions, Concerns and Complaints” section below.

INFORMATION PERTAINING TO CHILDREN:

Our Sites are not directed to, and we do not intend to, or knowingly, collect or solicit personal information online from children under the age of 13. If a child under 13 has provided personal information to us without parental or guardian consent, we encourage the child’s parent or guardian to contact us (see the “How to Contact Us” section below) to have the information removed from our systems.

HOW CAN I CORRECT OR REMOVE INFORMATION ABOUT ME?

If you feel that any Personal Information about you that has been collected and stored by Parable is incorrect, or if you would Personal Information about you removed from our systems, please notify us at customerservice@parable.com so that we may consider and respond to your request in accordance with applicable law. You may also request access to your Personal Information held by Parable at no cost, by sending a written request to customerservice@parable.com.
For your protection, we may only implement requests with respect to the Personal Information associated with the email address that you use to send us your request, and we may need to verify your identity before implementing your request. We will try to comply with your request as soon as reasonably practicable, subject to applicable law.
Please note that we may need to retain certain information for record keeping purposes and/or to complete any transactions that you began prior to requesting such change or deletion.

FOR HOW LONG WILL PARABLE RETAIN MY PERSONAL INFORMATION?

We will retain your Personal Information for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law.

WHAT CHOICES DO I HAVE?

You can always opt not to disclose information. However, if you elect to do so, we may be limited in responding to your inquiry or providing services to you.
You may opt-out of receiving marketing messages from Parable or our Affiliates by sending an email to customerservice@parable.com or by unsubscribing through the unsubscribe or opt-out link in an email. We will try to comply with your request(s) as soon as reasonably practicable. Please note that if you opt-out of receiving marketing-related emails from us, we may still send you important administrative messages.
Visit //tools.google.com/dlpage/gaoptout and download and install the Google Analytics Opt-out Browser extension to opt out of aggregation and analysis of data collected about you by Google. Visit //adssettings.google.com to control information Google uses to show you ads. Click //www.google.com/policies/privacy/ to learn more about Google’s privacy practices.
Parable participates in interest-based advertising (IBA). We may use third-party service providers to tailor ad display for your interests based on your online activity. Parable adheres to the Digital Advertising Alliance (DAA) self-regulatory principles for IBA. Visit the Digital Advertising Alliance’s Choices page at //optout.aboutads.info/ on each browser and device to customize various vendor ad choices.
You can remove or completely disable cookies on your browser to prevent some tracking across visits. Follow the instructions within your browser to edit cookie settings.
Do Not Track signals. Some browsers can be configured to send a “do not track” signal to online services. Currently Parable does not respond to these do not track signals.
Image beacons are images, usually invisible, embedded on web pages and emails and, when loaded, indicate when and if a user has viewed the page or email. Disable image display within your browser and email client to prevent beacon functionality.
You may want to review settings on your social networking services to see how they share your profile and activity data.

THIRD PARTY SITES:

The Sites may permit you to link to other websites on the Internet through direct links or through applications such as “Share” or “Like” buttons, and other websites likewise may contain links to the Sites. The information practices or content of such other websites is governed by the privacy statements of those websites and not by this Privacy Policy. We encourage you to review the privacy policies found on such other websites, services, and applications to understand how your information may be collected and used.
We ask that you not send us or disclose any sensitive Personal Information (e.g., social security numbers) on or through the Sites or via other means.

CHANGES TO THIS PRIVACY POLICY:

Parable may amend this Privacy Policy from time to time. The “Effective Date” legend at the top of this page indicates when this Privacy Policy was last revised. Any changes to this Privacy Policy will become effective when we post the revised Privacy Policy on the Sites. Your use of the Sites following these changes means that you accept the revised Privacy Policy.

QUESTIONS, CONCERNS OR COMPLAINTS:

Your privacy is important to us. If you have any questions, concerns, or complaints regarding the way we collect and handle your information, please contact us by email at customerservice@parable.com or by mail at The Parable Group, Inc., 102 Cross St, Suite 210, San Luis Obispo, CA 93401, ATTN: Customer Service – Privacy. Because email communications are not secure, please do not include credit card information or other sensitive information in your emails to us.
Parable will take any privacy complaint seriously and any complaint will be assessed by an appropriate person with the aim of resolving any issue in a timely and efficient manner. We request that you cooperate with us during this process and provide us with any relevant information that we may need.