Drawing on data reported to ParableConnect by over 200 U.S. Christian bookstores, analysis of $92 million in sales and almost 2.3 million consumer receipts, as well as national survey results, this report reveals the leading insights from 2024.

Amidst ongoing economic challenges, Christian retailers have displayed exceptional drive and determination. The Mid-Year Christian Bookstore Market Update reports a remarkable 9.7% sales surge compared to the corresponding period in 2022.

Drawing on data reported to ParableConnect by over 220 U.S. Christian bookstores, analysis of $74 million in sales and almost 2.1 million consumer receipts, as well as national survey results, this report reveals the leading insights from 2021 and posits why Christian retail sales soared.