Amidst ongoing economic challenges, Christian retailers have displayed exceptional drive and determination. The Mid-Year Christian Bookstore Market Update reports a remarkable 9.7% sales surge compared to the corresponding period in 2022.

Drawing on data reported to ParableConnect by over 220 U.S. Christian bookstores, analysis of $74 million in sales and almost 2.1 million consumer receipts, as well as national survey results, this report reveals the leading insights from 2021 and posits why Christian retail sales soared.