2024 State of Christian Retailing
Beyond the Shelves
Uncover 2023’s numbers, decode trends, and get a glimpse of what's shaping the aisles. It's not just information; it's your playbook for the year ahead.
This report draws on data from more than 200 U.S. Christian bookstores, representing an impressive $84 million in sales, 2.26 million consumer receipts, and extensive nationwide survey results. Report includes:
REPORT INCLUDES:
In-depth analysis of year-end sales
Cross-channel bestsellers comparisons
A front-row seat to product category trends
Snapshots of retailer outlook
“2023 Christian retail sales witnessed a substantial 8% increase over 2022, with an impressive 79% of stores reporting a surge in sales! Our retail partners consistently inspire us through their agility and unwavering resolve—these retailers are making a remarkable kingdom impact.”
— GREG SQUIRES, PRESIDENT, THE PARABLE GROUP