2025 State of Christian Retailing

Written By Scott Morrell

Stories of Steady Success

Drawing on data reported to ParableConnect by over 200 U.S. Christian bookstores, analysis of $92 million in sales and almost 2.3 million consumer receipts, as well as national survey results, this report reveals the leading insights from 2024.

REPORT INCLUDES:

  • Comprehensive 2024 sales performance data and emerging trends

  • Insights into customer loyalty strategies and community impact

  • Stories of resilience, innovation, and leadership from retailers nationwide

  • Predictions for challenges and opportunities in 2025

“Christian retail continues to shine as a vital space where faith and community intersect”.

— GREG SQUIRES, PRESIDENT, THE PARABLE GROUP

Yep, I’m ready to download the 38-page report.

Scott Morrell
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2024 State of Christian Retailing